Building a Growth Roadmap: From Vision to Execution

A successful digital strategy is not a list of tasks; it is a roadmap to a defined destination.

### Understanding Market Positioning

Before scaling, you must know your 'Why'. [Harvard Business Review](https://hbr.org/2017/05/what-is-strategy-again) emphasizes that strategy is about making choices and trade-offs.

### The 3 Pillars of Growth

1. **Customer Acquisition:** Finding the right channels.

2. **Customer Retention:** Increasing Life Time Value (LTV).

3. **Operational Efficiency:** Using tools to automate the mundane.

### Data-Driven Decision Making

Use analytics to validate your roadmap. If a tactic doesn't move the needle on your north star metric, it shouldn't be on the roadmap.