Technical SEO: Optimizing for Core Web Vitals

Search Engineering is the intersection of development and marketing. In the age of AI search, technical foundations are more critical than ever.

### What are Core Web Vitals?

Google uses these metrics to judge the user experience of a page. You can learn more at [Google Search Central](https://developers.google.com/search/docs/appearance/core-web-vitals).

* **LCP (Largest Contentful Paint):** Measures loading performance.

* **FID (First Input Delay):** Measures interactivity.

* **CLS (Cumulative Layout Shift):** Measures visual stability.

### Structured Data and Schema

Help search engines understand your content. By implementing JSON-LD schema, you increase the chances of getting rich snippets, which improves Click-Through Rate (CTR).

### The Role of Site Architecture

A clean, logical site structure allows crawlers to index your most important pages efficiently. Avoid deep nesting and ensure every page is reachable within 3 clicks.